Angel Investors Power of Three

Angel investors tend to have specific rules for their investments.  I’m no different.

When looking to invest in ANY company, I use a simple tool I call the “power of 3” to determine if the opportunity is right for me.

As a potential seeker of funding and/or an Angel Investor, these basic principles will help you better plan your strategy whether you are looking for angel investors, funding or deciding if you should fund.

Not all angels will have this approach when it comes to tactically looking at a business to invest in, but they are looking at these three areas whether they say it or not. If you have these three rules in place, your ability to find angel investors and get them to write a check will increase dramatically.

Angel Investors Power Rule 1

PASSION – about 80% of all company founders / owners that I have met, through my angel investing have this first key ingredient. Upon first meeting with my potential investment, I look, listen and observe the following – open and engaged body language, sparkle and intenseness in the eyes, power and energy in the voice, an emotional connection to their venture and an evangelist mentality regarding the sales and marketing of their product or service. If they have this, I move to the second rule.

Angel Investors Power Rule 2

FOCUS – in my experience, only about 20% of all company founders / owners have this going for them. This rule is more tactical and measurable than the first, and involves verifying the following – strong, complete, business plan, best of the best loan proposal and most importantly an “all in” attitude towards making their business the best it can be. Once I have verified this rule, I am on to the last and most difficult part of my decision process.

Angel Investors Power Rule 3

TEAM – this is by far the toughest measurement of the 3 power rules. Only 5% of ALL deals I look at have this one covered. When digging into this power rule, I must be confident in the following – the leader, the managers, the technicians and the HR plan and structure. Because only five percent of the deals I look at have this item, I sometimes qualify my angel investment prospects by looking at this first.

Hopefully my “power of three” has helped you gain some insight into the mind of angel investors. Once again, not all of us treat the deals we look at the same, but what I do know is that we all hate to lose on a deal. By having these rules in place you minimize the risk for the angel, which is all you can do.


Scott Fritz. Scott Fritz: Author, Angel Investor and Serial Entrepreneur. Mr. Fritz is author of the book, “The 40 Hour Work Year” a written account of his journey from start-up to exit. He also provides strategic business coaching for entrepreneurs across the United States and Canada. By leveraging business coaching services, advisory board development and angel investment resources, Mr. Fritz specializes in transforming businesses into assets.

Leave a Reply

Your email address will not be published. Required fields are marked *

Find us on Google+